Experience
Akkio, Remote
Marketing Associate
December 2022 - Current
As the second Marketing hire, my responsibilities include:
Product Marketing for the launch of a new feature
Managing Email Marketing with base of 7k+
Webinar and Event Management
Social Media Strategy
Driving SQL’s
Brand Awareness
Competitor Analysis
LinkedIn, Chicago, IL
Business Leadership Program
January 2022 - September 2022
Managed the email marketing customer recommendations program, sent to 100,000+ customers daily
Analyzed bi-weekly email data, and optimized messaging and copy to align with our target audience
Supported the planning, execution, and activation of a scaled education program with a major advertising agency
Ensured that the agency’s share of voice was represented during the product build of our marketing APIs by conducting research with over 20 key agencies
Leeds School Of Business, Boulder, CO
Peer Advisor
September 2019 - April 2021
Advise students regarding academic requirements, the registration process, prerequisites and general course planning
Co-facilitate advising workshops for the Leeds RAP first-year students during registration periods
Run and design content for the Social Media Platforms (Instagram, Facebook, Twitter)
LinkedIn, Detroit, MI (remote)
Global Sales Organization Intern
May 2020 - August 2020
Supported the Relationship Sales Team (MRSS) that facilitates the joint offering of Microsoft & LinkedIn Sales Navigator
Acted as an Internal Marketer for the Sales Solutions team by building websites and content hubs for 100's of Sales Reps to utilize
Planned, communicated, and executed events with the Intern Event Team for our 100+ summer interns
Designed the promotional and campaign material for a virtual event with 20,000+ impressions
Flywheel Demand, Boulder, CO
Marketing Intern
September 2019 – May 2020
Weekly reporting for 5 clients: performance data from GoogleAds, Amazon Seller Marketplace, Amazon Ads, Facebook Ads, Microsoft Ads, Shopify, and WooCommerce.
Assisted in campaign creation including budget, targeting, and creatives
Optimized keywords in Amazon Ads to generate higher ROI
Clari, Sunnyvale, CA
Revenue Operations Intern
June 2019 – August 2019
Collected and analyzed data for Territory Planning, Go-To-Market Strategy, and to enrich Clari’s Customer Database
Cooperated with executives to lead a Charter Program with LinkedIn that focused on improving their new product
Planned and executed a company-wide event with 7 fellow Interns
Natural Habitats USA, Boulder, CO
Social Media Marketing Intern
October 2018 – May 2019
Increased Instagram following by over 40%, Twitter following by 10%
Collaborated daily with a virtual global team on monthly social media post calendars based on messaging
Worked directly with the CMO to effectively communicate our message to consumers and analyze data to create a strategy
Education
University of Colorado at Boulder – Leeds School of Business
Boulder, CO
May 2021
Bachelor of Science in Business Administration with an emphasis in Marketing
Minor in Technology, Arts, and Media
Bocconi University
Milan, Italy
Spring 2020
Exchange Program. Coursework toward B.S. in Business Administration with “Psychology of Marketing,” “Business Strategy,” “E-Commerce,” and “New Product Management”
Copenhagen Business School
Copenhagen, Denmark
Summer 2018
Coursework toward B.S. in Business Administration with “Persuasion and Marketing Communication”
Leadership & Activities
American Marketing Association, Boulder, CO
President (Member since Fall 2017)
August 2017 – December 2019
Increased membership by 500% in the 2018-2019 academic year by speaking in classes, tabling at fairs, and using marketing media
Collaborated with 3 other Executive Members to recruit new members, coordinate guest speakers, and plan events
Successfully presented to and received money from multiple funding boards to attend the AMA Annual International Conference
Diversity Equity and Inclusion (DEI) Committee, Boulder, CO
Committee Member
July 2020 - April 2021
Elected position on the CU Panhellenic “Diversity, Equity, and Inclusion (DEI) Committee”
Advise the 9 Sorority Chapters at CU Boulder on practices that encourage diversity, equity, and inclusion
Held training with 90+ Greek Women on racism education and allyship action items specific to Greek Life
Kappa Kappa Gamma, Boulder, CO
Active member
August 2017 - April 2021
Recruitment Counselor
Finance Committee; Elected committee of 5 members who manage finances and offer support to members with financial troubles
Honors & Awards
Panhellenic Woman of the Year - 2020
Granted by CU Boulder Panhellenic for embodying the values of a Greek Woman and inspiring others to do so.
Outstanding President, CUAMA - 2019
Granted by Leeds School of Business Student Government for my leadership skills and contribution to our community.
Largest Membership Growth, CUAMA - 2019
Granted by Leeds School of Business Student Government for our tremendous growth and effort.
Skills
Microsoft Suite: Excel, PowerPoint, Word
Computer Science: JavaScript, HTML, CSS, Python
Salesforce, Marketo
Google Analytics
LinkedIn Ads, Google Ads, Amazon Advertising, Shopify
Adobe Suite: Lightroom, Photoshop
Hootsuite, MailChimp
Languages: French (Basic), Danish (Proficient), and English (Fluent); Danish-American dual-citizenship